@VaynerMedia NY
SWIM SOUPS COLLECTION
July is officially the hottest month of the year for most of the U.S.* and 70% of people surveyed by Panera** told us the hot weather does not stop them from eating soup. To the year-round soup aficionados out there: we see you, and we celebrate you.
Sold out within the first day & gained 400MM+ impressions in just one week. Resulting coverage has been in outlets including Good Morning America.com, Ad Age, Elite Daily, ABC, New.com and more. The launch was featured in the TheSkimm, a daily roundup of top news stories with a reach of 1MM+ readers. AND Stephan Colbert tweeted about us (we’re fangirling, too).
CREDITS
Creative Directors: Emma Sullivan, Jason Moran
STRAWBERRY POPPYSEED SALAD IG CLOSE FRIENDS CAMPAIGN
Strawberry Poppyssed Salad is one of our most coveted seasonal menu iteams with people talking about it year round. In the month leading up to SPS coming back to the menu, we launched a social post that allowed our loyalists to become part of our super exlucsive SPS Close Friends Story on Instagram. Here people had fist look at exclusive content including recipe hacks, promos, and swag. This activation attracted 500+ close friends and reached 3K+ impressions in one day.
ORGANIC SOCIAL MEDIA CONTENT
Helped grow our following to 502K+ followers on Instagram I Reached 1M organic views on TikTok.