THE GOODS
Target GRWM Challenge
@MotherNY For Gen Z, showing off how they get ready is part of the fun. That’s why, to launch Target’s 2023 Spring Collection aimed at Gen Z shoppers, we gamified the act of getting ready with a fun spring challenge on the beach.





CREDITS
ECD: Karla Mileski
Copywriters: Julia Silverman, Sydney Pelligirini
Art Directors: Annabel Will, Bella Raykhman
Director: Malia James
Production Designer: Briana Gonzales
Wardrobe Stylist: Jardene Hammond
MUA: Stevie Huynh
Hair: Rachel Rachel Lee Wright
Nails: Emi Kudo