THE GOODS
Target Holiday 2022
@MotherNY Inspire shoppers during the holiday season to see and feel Target as their holiday happy place in a graphically simple, effortlessly easy, and undeniably Target way.


SOCIAL MOTION
Taking the holiday spirit from IRL to URL with 10 unique motion assets that lean into socially native language and mechanics.



SOCIAL STILLS
Addtionally, we created 20 unique stills that lean into the visual world of the entire campaign.



CREDITS
ECDs: Craig Love, Karla Mileski, Katia Keuthe
Creative Team: Milo Kossowski, Laura Vancil, Bella Raykhman, Annabel Will, Julia Silverman
TVC Director: Lacey
Production Designer: Kristen Vallow
Wardrobe Stylist: Natalie Scicolone Margaros
MUA: Stevie Huynh
Hair: Rachel Rachel Lee Wright
Nails: Emi Kudo

SOCIAL SHOOT
Director: Madeline Turner
Photographer: Jessica Miller
Creative Team: Annabel Will, Julia Silverman
Props & Soft Goods Stylist: Shelby Kay
Food Stylist: Daphne Campbell