THE GOODS
Seedlip Yeah, It’s A Drink
@Mojo Supermarket To celebrate 10 years of leading the non-alcoholic space, Seedlip borrowed language long monopolized by spirits to break out of its category and reframe what a drink can be. Because who decided a drink needs proof to be a drink?






OOH
We distilled Seedlip’s point of view into simple provocations for passerbyers, again leveraging the same language people already associate with spirits, positioning it not as an alternative, but as part of the lineup.





CREDITS
Creative Director: Fran Webb
Sr. Copywriter: Julia Silverman
Sr. Art Director: Annabel Will
ADD: Ali Lee
Sr Designer: Brent Bobo
Director & Photographer: Jessica Pettway
DP: Jon Gourlay
Production Designer: Heather Greene
Wardobe & HMU: Niki Hall, Buffy Hernandez, Robert Minjarez    
Drink Stylist: Brett Regot
Post Production: Smooch