THE GOODS
TikTok Awards 2025
@Mojo Supermarket The TikTok Awards arrived in the U.S., celebrating creators across 14 categories and 70 nominees. We used the moment to create social-first work that romanticized the cultural moments and creators that defined the year.



CREDITS
Creative Director: Dottie Austin
Sr. Creative Team: Annabel Will, Julia Silverman
Editors: Caroline Burke, Noah Decker, Brock Casanova-Arthur, Katie Baker


Additional Social Content
Beyond big moments, we helped TikTok show up in real time, creating reactive, social-first content that felt native to the feed and in step with the community.




CREDITS
Creative Directors: Maddie Glenski, Dottie Austin
Sr. Copywriter: Julia Silverman
Sr. Art Director: Annabel Will
Editors: Caroline Burke